Message to head of Communications at NUGEN ….Hi John, I think you are right that there has not been an exhaustive evaluation of potential for loss of control ….but maybe you were talking about loss of control of social media, rather than loss of control of nuclear “power” and waste? I am trying to find the Environmental Permitting for the 100 boreholes near Sellafield, and for any Environmental Impact Assessments…..where can These be seen, they don’t seem to be available for the general public to view online??
During a recent meeting of european nuclear communicators the idea of nuclear power’s involvement with social media was discussed. The nuclear industry has by and large taken a hands-off approach to social media – only over the past year has it started to dabble with messaging the benefits of secure, low-carbon nuclear generation via the new channels. And this is strange when you think some 34 countries around the world are engaged in looking seriously at building new nuclear power stations. At present some 30% of the EU’s electricity is generated by nuclear. This is secure, stably-priced and increasingly seen as socially and politically acceptable and advantageous. But the nuclear industry’s traditional reticence in finding new formats to communicate with the general public has surely slowed-down its representation on facebook, twitter, Digg and LinkedIn.
But what are the benefits? And what type of audience does nuclear need to address at a time when…
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